Must My Aspiring Influencer Friend Stop Exploiting Me for Material?
The Prosecution: Beth
At times I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.
A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.
She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.
She's not quite an influencer yet, but Marielle is aspiring to become one. She creates vlogs about city life, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while dining, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.
Marielle also anticipates that I will to record her at inconvenient times. Often I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has turned into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her create material.
I’m grateful that she has supported me with my career in design, but I resist our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her channel.
She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or shared for an viewers. I am not a accessory for her Instagram.
The Defence: Marielle
I hope my friend to see that the content we make together can get us an opportunity.
I love creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online allows me to express myself and connect with people in new ways.
I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on social platforms who pull off that style of casual, DIY content creation.
Creating content is my version of living actively: observing the details, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her career in design too. That isn't leverage, it’s just being pragmatic.
I would take her to such functions even if she didn’t help me, but I want her to see what the content we create together can achieve: an opening. I know not all people enjoys being on camera, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.
I don’t expect anybody to be my private filmmaker, but friends support one another in small ways. I thought recording a short video here or there would be fun for Beth. Innovation thrives in collaboration, and having Beth around makes endeavors lively and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I record our time together.
I cherish our friendship profoundly and don’t want content creation to come between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.
This is not about power, it's regarding sharing my world while still considering hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.
The Jury: Public Sentiment
Should Marielle stop recording herself and her friend when they are out together?
Nothing is more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25
When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She must to respect Beth’s privacy.
Another reader, 26
She may enjoy producing videos and displaying her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
A commenter, 27
It sounds like you value each other, so hold on to that and ensure it’s the focus in your friendship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53
She seems to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71
Your Turn to Be the Judge
Consider this question: has she been exploiting their friendship?